Cut Your Own range hailed as first of its kind by Bransford Webbs nursery

Bransford Webbs Plant Co introduced its Cut Your Own range at the Garden Press Day in London last week.

Managing director Geoff Caesar said the range is the first of its kind, consisting of 25 herbaceous perennials offering colour, form and interest from late spring to autumn.

"We are going to be the only supplier of this in the marketplace - none of the plants are exclusive to Bransford Webbs but we are putting the whole package together with posters and individual labels for each plant," he added.

"The challenge with it is that the gardener is buying green plants and not ones that are in flower, so it requires a little bit of work and patience. But we think the gardener has that because grow your own has been so successful."

He said the concept was trialled on the market last year and if this year's promotional package is successful the nursery will look at doubling the volume for 2012.

The initiative is being launched in conjunction with the nursery's 50th anniversary and marks the beginning of ambitious expansion plans. Caesar explained: "We have written a five-year plan through to 2015 and that includes looking at crops and talking to customers.

"We have 15,000m of land blocks adjacent to our land and one block will become a dispatch office and the other two will become production space. This year we plan to build the dispatch office and 5,000m of production space."

He said he was in talks with Advantage West Midlands about securing grant funding towards the project, similar to that received by Farplants for its new dispatch centre (HW, 28 January).


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Tractors: market roundup

Tractors: market roundup

Manufacturers are working to provide solutions to many challenges. Sally Drury looks at their newest models.

Aster

Aster

Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

Are tree suppliers seeing the benefit of the health message of trees?

Are tree suppliers seeing the benefit of the health message of trees?

The message that health, the environment and business all benefit from trees is finally getting through, but are nurseries seeing an upturn? Sally Drury reports.


Opinion... Why no-deal Brexit should worry you

Opinion... Why no-deal Brexit should worry you

Whether you voted leave or remain all those years ago, a "no-deal" Brexit should worry you.

I will not be importing oaks this season. Will you?

I will not be importing oaks this season. Will you?

I find myself in a difficult situation. A few weeks ago I was fortunate to be present to hear details of imminent changes to regulations concerning Oak Processionary Moth (OPM) and oak trees. I heard details, asked questions and probed the implications of these changes. That may not sound like a difficult position to be in, yet I am uneasy.

Opinion... Better targets to tackle pollution

Opinion... Better targets to tackle pollution

Lobby groups jumping onto fashionable campaigns, often to promote their own interests, can do much more harm than good. Take, for example, the move against black polythene plant pots and containers.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive RANKING of ornamentals nurseries by annual turnover plus the FULL REPORT AND ANALYSIS

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles