Cut flower purchases just as popular now as before austerity measures hit home, Harrogate study finds

Research by the North of England Horticultural Society (NEHS) indicates that we are almost as likely to bring flowers into our homes now, as we were before the financial crash of 2008.

Nearly 80 per cent of the people taking part in research at Harrogate Flower Shows said they brighten up their home with flowers just as frequently as they did five years ago – nearly 50 per cent once a week, 23 per cent every fortnight and a further 13 per cent every month.

The survey was conducted ahead of the 60th anniversary of floral art the Harrogate Spring Flower Show, which is organised by the NEHS and runs this week from 25 – 28 April.

Show director Martin Fish said: "The first flower academies were probably a way of celebrating the end of wartime austerity, when people were able to grow flowers in their gardens again after years of producing nothing but vegetables.

"Sixty years later we have another climate of austerity, but our research shows that people still enjoy the simple pleasure of brightening up their homes with flowers. As a result, our live demonstrations at this year’s show will include expert advice for anyone who would like to grow their own flowers and foliage for cutting to bring indoors."

When asked which flower they most associated with love 85 per cent of people said the red rose, though 23 per cent also linked this bloom with friendship and 19 per cent with celebrations.

The forget-me-not fared best in the poll for friendship, while the  daisy was top choice to make someone happy.

Calla lily and anthurium were perceived to be the most business-like.

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