British cut flower network Flowers From The Farm (FFTF) is to hold a workshop/seminar day at Stoneleigh on 24 June 2014, alongside the HTA National Plant Show.
Invitees will include commercial growers who supply supermarkets, medium-sized growers who supply wholesalers, SMEs and artisan growers such as members of FFTF (FFTF has 171 growers listed on its website). Invitations go out on the week starting 24 March.
Wholesalers such as New Covent Garden Market, supermarket buyers, media, the NFU, packers, florists, the British Florists Association, the HDC and the Cut Flower Centre and LANTRA have also been invited.
FFTF owner Gill Hodgson said: "This will be a unique opportunity for every sector of the industry to meet together and raise concerns, talk about problems or share worries.
"Everyone will have the chance to air their views and make suggestions improving the growing, marketing and selling of British flowers.
She added: "We do not believe that a meeting of this type has been held before and we hope it will help each sector appreciate the difficulties faced by other sectors. We intend to keep numbers at around 60 so that meaningful discussion can take place and, perhaps, some actions decided upon."