Crocus director criticises garden centre online offerings

Crocus director Peter Clay has criticised garden centres' online offerings describing them as "patchy" and "half-hearted".

Online garden retail efforts are "half-hearted" says Clay - image: Crocus
Online garden retail efforts are "half-hearted" says Clay - image: Crocus

Clay, who runs the £8m turnover online garden retail business with Mark Fane, said:

"They’re a bit patchy, a little bit half-hearted among the major retailers. They seem to be concentrating on getting their retail mix right. It’s difficult - not an easy thing to do to dispatch plants quickly and cost-effectively."

GCA chief executive Gillie Westwood said:

"Garden centres are going into it a bit half-heartedly. It is difficult because garden centres are such a physical shopping experience. But people used to order a lot by mail order from catalogues. It’s the carrier postage that is the problem."

Clay said he may move into bricks and mortar garden centres: "Certainly our open days are a huge success. People love coming into the nursery so that might be something we do. But at the moment we’re happy doing what we do."

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