First Franchise has been putting leisurewear company Cotton Traders into garden centres since the year 2000.
MD Fran Cotton said: "Garden centres have almost become mini-shopping centres in their own right and have a good footfall of consumers who are our kind of customers in terms of profile."
Cotton Traders saw sales between October and mid-December increase by more than 20 per cent.
The company is on course for sales of £73m for the 12 months to the end of January, up from £64m, with underlying pre-tax profits expected to reach a record level of around £6.3m, up from £5.3m.
Cotton Traders’ shops generate £26m of sales, with about £5m from independent retailers and the rest coming from online.