Consumer expert details carrot market potential

Christmas offers "massive potential" for vegetable sales, Kantar Worldpanel UK consumer insight director Chris Cowan told the Carrot Conference in Peterborough earlier this month. Pointing out that carrot sales traditionally peak over the festive season, he said: "There are lots of roast dinners and other dining occasions - it's something marketing should be aligned to."

Christmas vegetables: big potential for seasonal sales - image: Bethany Khan
Christmas vegetables: big potential for seasonal sales - image: Bethany Khan

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