Consortium formed to market red-fleshed apple varieties

Twelve fruit marketers from five continents have formed a consortium to test, select and commercialise new red-flesh apple varieties, which it aims to have on the market within five years.

"IFORED is truly global in scope and brings together deep experience and remarkable market reach," said president of its board of directors Bruno Essner. "We see tremendous potential for red-flesh apples and are confident that IFORED will deliver varieties that are commercially viable, unique and attractive to consumers."

The consortium, which includes Lincolnshire-based fruit marketers Worldwide Fruit and Empire World Trade, represents 40,000ha of apple orchards worldwide, producing two million tonnes of apples per year.

It will take as its starting point a set of varieties bred by French-based International Fruit Obtention and will prioritise reduced astringency, larger size, increased sugar content, uniform appearance and improved internal quality, storage and shelf life.


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