Conference hears call to keep marketing clear

"Don't just stick different types of onions out there at different prices," Imperial College London emeritus professor of food marketing David Hughes urged the onion conference, saying this approach simply causes confusion in the minds of shoppers. "They think: 'Why should I pay more, when I don't even know how to use it?'"

Hughes: Imperial College London food marketing expert - image: HW
Hughes: Imperial College London food marketing expert - image: HW

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: hwsupport@haymarket.com

Call: 020 8267 8121

Register
FREE

  • 14 days limited access to subscriber-only content

Register

Subscribe
From £275/pa

  • Full access to horticultureweek.com
  • Monthly print issue for 12 months
  • Keep track of competitors, market trends, and policy changes with sector specific email bulletins
  • Live email alerts from the pest and disease tracker 
  • New project leads and business prospects every week through the landscape leads service
  • Bespoke multi-user packages available

Choose a Package