Companies use Woking show to launch latest ranges of point-of-sale material

Innovative point-of-sale (POS) material was on display at the Woking Nursery Exhibition earlier this month, where numerous companies unveiled value-adding ranges.

Liss Forest Nursery has devised two major new lines for next season including a range of grasses fronted by expert Neil Lucas and new POS material promoting its plants that have won the RHS Award of Garden Merit (AGM).

Owner Vince Catt has signed a deal with Knoll Gardens owner and well-known grass specialist Neil Lucas that will see the company market a range of approximately 25 grass varieties into garden centres. Each will contain unique POS material with the Lucas branding.

Catt said: "I felt there was an opportunity to promote Neil's grass range because of all the work that he has done over the years to contribute to collections and public awareness of grasses. Neil helped us design the range and it taps into his knowledge. We hope it will perform with consumers.

"We have been rolling the range out gently since Chelsea and we are building up for a broader range of varieties for autumn and beyond, planning to introduce more new and unusual varieties." The three-litre pots cost £4 and have a recommended retail price of £9.99.

The company has also launched AGM POS material for garden centres. Catt said he hoped to encourage centres to introduce dedicated areas for AGM-winning plants in their planterias. "We have a lot of AGM plants in our range and we highlight them in our catalogue," he pointed out.

Pepperpot Nurseries has also developed new POS material designed to deepen the grow-your-own trend. Owner Neil Wallsgrove unveiled 10 new bed cards to match their four new Corex boards.

"From our research - talking to consumers in garden centres - people have a lot of different interests but they don't necessarily know which herbs to pick, so we have come up with these ranges," he explained.

The 10 lines include fantastic with fish, bees and butterflies, hardy perennials, teas, herb garden, container herbs, Mediterranean mix, summer drinks and cocktails, salad leaves and edible flowers.


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