Commodity tomatoes lose growth to high-value varieties

Higher-value tomato varieties and formats continue to advance at the expense of commodity types, according to Kantar Worldpanel.

Mixed-pack tomatoes in particular showed "explosive" growth of 130 per cent last year, although market share remains small. Cherry and plum tomato types also saw strong growth, while ordinary tomatoes suffered a second year of decline.

Vine tomatoes also continue to show growth and now account for more than a third of the £677m tomato category. This is well ahead of "ordinaries", with just under 30 per cent, even though the tonnage of ordinary varieties is more than one-and-a-half times that of on-vine types.

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