Columnist berates BBC for Chelsea celebrity obsession

The BBC's emphasis on show gardens and their links to celebrities has been slammed.

The BBC’s coverage of the RHS Chelsea Flower Show has been lambasted for its obsession with celebrity garden design. Garden writer for The Sun newspaper Steve Bradley said: “It was pretty obvious what they are interested in. They don’t support the floral marquee.” Bradley received an email as a floral marquee exhibitor from BBC radio asking questions such as: “Has the designer worked for/with any celebrities/done any work for television or film sets?” Bradley said: “BBC Regions sent the email last week. It is co-ordinating BBC local radio coverage. “The BBC is starting to run Chelsea for the BBC’s convenience and no-one else’s. This email was very heavily geared towards the show gardens. It said to me ‘we’ll probably do a little bit about the floral marquee if we get the chance’.” The Sun is exhibiting with Writtle College at Chelsea in 2006. BBC Regions has apologised to Bradley for the wording of the letter. A representative said: “Because there are so many different types of exhibitors, the email is quite generic in structure — it is just not possible to tailor it to every type of exhibitor there. “Only one question in the email touches on celebrities. The BBC’s coverage across TV, radio and online tries to appeal to as broad an audience as possible.

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