Collaboration crucial for sales says grower

Nursery and garden centre working together to meet changes in hanging basket buying habits.

Hanging baskets: buying habits - image: Nursery Fresh Plants
Hanging baskets: buying habits - image: Nursery Fresh Plants

Nick Molesworth of Nursery Fresh Plants and Burston Garden Centre planteria manager Darran Major are working together to react to changing hanging basket buying habits.

Molesworth said: "Since I joined Nursery Fresh in 2007 we've seen a massive shift in trends and what customers want from their garden.

"Traditional mossed hanging basket sales have gone from strength to strength, but there is a shift in what people want to see, which could be down to challenging economic times or simply a desire for something new."

Major said Molesworth is prepared to revolutionise hanging baskets in consultation with Burston. "It's important to look for the trends and act upon them, now and for the future."

Molesworth added: "If you aren't prepared to evolve and engage with trends, you could be left behind. Darran's motto is to keep things simple and create a theme relevant to what is happening, yet remain upmarket.

"We both know there will always be a place for the traditional mixed planting in baskets for the summer colour, but the new or younger gardener is looking for something a little different and willing to try the unique or unusual. This is where the industry needs to think about the complete package, incorporating containers and baskets in the same theme or range to give the customer the garden they dream of."

Major pointed out that he has created various different zones in his bedding/basket area that have been given themes, such as "Jubilee" and "Home Sweet Home".

"One of our younger customers said she felt it was more like coming to Chelsea Flower Show than a garden centre," he said. "The outcome was an impulsive shopping spree."

Inside view - Nick Molesworth, Nursery Fresh Plants

"We want retailers to recognise this model really works and support the industry and supply chain in changing the industry. It certainly isn't all over for the humble hanging basket, with a younger customer base giving it a new lease of life."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Tractors: market roundup

Tractors: market roundup

Manufacturers are working to provide solutions to many challenges. Sally Drury looks at their newest models.



Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

Are tree suppliers seeing the benefit of the health message of trees?

Are tree suppliers seeing the benefit of the health message of trees?

The message that health, the environment and business all benefit from trees is finally getting through, but are nurseries seeing an upturn? Sally Drury reports.

Opinion... Why no-deal Brexit should worry you

Opinion... Why no-deal Brexit should worry you

Whether you voted leave or remain all those years ago, a "no-deal" Brexit should worry you.

I will not be importing oaks this season. Will you?

I will not be importing oaks this season. Will you?

I find myself in a difficult situation. A few weeks ago I was fortunate to be present to hear details of imminent changes to regulations concerning Oak Processionary Moth (OPM) and oak trees. I heard details, asked questions and probed the implications of these changes. That may not sound like a difficult position to be in, yet I am uneasy.

Opinion... Better targets to tackle pollution

Opinion... Better targets to tackle pollution

Lobby groups jumping onto fashionable campaigns, often to promote their own interests, can do much more harm than good. Take, for example, the move against black polythene plant pots and containers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive RANKING of ornamentals nurseries by annual turnover plus the FULL REPORT AND ANALYSIS

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles