Collaboration crucial for sales says grower

Nursery and garden centre working together to meet changes in hanging basket buying habits.

Hanging baskets: buying habits - image: Nursery Fresh Plants
Hanging baskets: buying habits - image: Nursery Fresh Plants

Nick Molesworth of Nursery Fresh Plants and Burston Garden Centre planteria manager Darran Major are working together to react to changing hanging basket buying habits.

Molesworth said: "Since I joined Nursery Fresh in 2007 we've seen a massive shift in trends and what customers want from their garden.

"Traditional mossed hanging basket sales have gone from strength to strength, but there is a shift in what people want to see, which could be down to challenging economic times or simply a desire for something new."

Major said Molesworth is prepared to revolutionise hanging baskets in consultation with Burston. "It's important to look for the trends and act upon them, now and for the future."

Molesworth added: "If you aren't prepared to evolve and engage with trends, you could be left behind. Darran's motto is to keep things simple and create a theme relevant to what is happening, yet remain upmarket.

"We both know there will always be a place for the traditional mixed planting in baskets for the summer colour, but the new or younger gardener is looking for something a little different and willing to try the unique or unusual. This is where the industry needs to think about the complete package, incorporating containers and baskets in the same theme or range to give the customer the garden they dream of."

Major pointed out that he has created various different zones in his bedding/basket area that have been given themes, such as "Jubilee" and "Home Sweet Home".

"One of our younger customers said she felt it was more like coming to Chelsea Flower Show than a garden centre," he said. "The outcome was an impulsive shopping spree."

Inside view - Nick Molesworth, Nursery Fresh Plants

"We want retailers to recognise this model really works and support the industry and supply chain in changing the industry. It certainly isn't all over for the humble hanging basket, with a younger customer base giving it a new lease of life."


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