Coblands Nurseries will expand to take advantage of the growing landscaping market, managing director Nick Temple-Heald of new owner Glendale has revealed.
The grounds maintenance and green solutions contractor took over the troubled Kent nursery earlier this month (HW, 8 September).
Speaking at a workshop organised by Coblands last week, Temple-Heald said: “Our support services will now be available to Coblands. This means better personnel management, IT, financial control and research. The drive for increased turnover is very important. We will look at marketing very closely.”
He said he hoped to open new centres around Leeds, Manchester and Birmingham.
Production director Chris Lane said Coblands would expand its Designer Plants section, which is worth £800,000 a year. He said the design areas would show plants in new displays to provide garden designers with ideas.
There would also be facilities for designers to discuss their needs with staff. Buyers would be offered a smaller range of plants. For example, the range of Ceanothus would be cut from 20 to six. Glendale aims to spend money on better logistics in the form of new computers and vehicles for collecting plants around the nurseries. Price structures would be changed to offer big spenders larger discounts. The firm is also looking into setting up a loyalty card scheme.
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