Co-operative Group celebrates best of British potatoes

The Co-operative Group is celebrating the best of British potatoes, to tie-in with its sponsorship of the Daily Mirror's Pride of Britain Awards.

The retailer has nominated Maris Piper as a truly great British potato, and The Co-operative Farms branded potatoes are now being promoted in Co-operative food stores in specially-designed packaging featuring the Pride of Britain logo.   

The awards celebrate the achievements of the most inspiring and heroic people in the country.  The "Britain at its best" theme is an opportunity for the retailer to celebrate quality British food, with the Maris Piper potato as the hero product.

Christine Tacon, General Manager, The Co-operative Farms, said: "Maris Piper is one of the most popular varieties of a great British staple food, and the ideal product to promote our support for Pride of Britain in store.

"The awards celebrate the best Britain has to offer and, as such, provide a unique opportunity for us to showcase the quality British products available at The Co-operative."

The Pride of Britain Awards will be shown on ITV1 at 8pm on Wednesday 1 October.

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