CNH Capital, part of the New Holland kit supplier group, said financing machinery purchases had become tougher as "the major players withdraw from this sector".
Ground-care specialist James Doyle said when times were tight it was more crucial for contractors to offer reliable service to keep clients loyal and attract new business.
He said all kit buyers could take advantage of a 0% finance deal on the firm's ground-care power unit range.
"This entails 2+22 payments at 0% on 50% of the list price, a boon when cashflow is tight."
New Holland has also devised a Service Plus warranty programme, allowing customers to protect against mechanical failures for up to five years.
"All major components except wearing parts such as tyres and belts are covered, offering considerable peace of mind with a busy workload."
Doyle said of the programmes, available until 31 December: "They let the customer budget his fixed costs, which is a great help in times of restricted cashflow."