Click & collect purchases will grow by more than two thirds to be worth over £4bn in 2018, according to a new report from retail analysts Verdict, as consumers continue to place emphasis on convenience and the ability to get products quicker.
Click & collect will still only be worth around eight per cent of online sales in 2018, and 1.2 per cent of total retail sales.
Verdict analyst Matthew Rubin said: "Home delivery companies, and pureplay online retailers are monitoring the development of click & collect and are reacting accordingly," he said. "They are looking to offer collection points at convenience stores and lockers, same day delivery, narrower delivery time slots, and improved tracking and updates of estimated delivery times."
Wilkinson and Garden Centre Group among garden retailers have tried click and collect.
Clothing & footwear has the highest penetration of click & collect, with 23.5 per cent of online shoppers and 46.5 per cent of click & collect users having used the service in the sector. The second-placed sector is electricals, which has 15.4 per cent penetration of online shoppers and 30.6 per cent of click & collect users.
Females are more likely to pick up online purchases from stores than men, making up 54 per cent of users. The typical user is between 25 and 44 years old, and in the most affluent AB socio-economic group.
Verdict surveyed 10,000 online shoppers and 27 per cent of respondents said they expected to increase their use of click & collect.