The credit crunch has prompted Shrewsbury-based CJ Wildlife to launch two new kinds of bird mixes. No Mess Seed Mix for a feeder, bird table or the ground, costs around £3.49 per 1.5 litres and the black sunflower seed husks have been taken out "so the birds don't have to".Garden Bird Seed Mix, a general-purpose blend for £1.99 per 1.5 litres, aims to keep wild birds healthy throughout the year and is for bird tables or the ground. "The aim of our new foods is to keep retail prices down without compromising on quality," said a representative.
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High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.
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