Christmas spending trends revealed

British consumers are expected to spend £16 billion this Christmas - up 2.7 per cent on last year, according to a survey.

More than half of Britons (51.8 per cent) plan to shop at low-cost supermarkets such as Aldi, Lidl and Iceland, the study by e-commerce firm Webloyalty found.

However, 37.9 per cent plan to shop at Tesco - a higher figure than for any other supermarket.

The poll of 2,000 consumers found the average shopper will spend £443 and around 10 hours preparing for Christmas, but more than a fifth (21.3 per cent) plan to spend less than they did last year.

More than two thirds (66.8 per cent) of consumers plan to shop both online and in store, while just 16.8 per cent will buy solely in stores.

Meanwhile, the Christmas Barometer 2015 from Ferratum Group has revealed that UK households are set to spend 38.5 per cent of their disposable income during the festive season this year. The annual research revealed that consumers in the UK are far more generous when it comes to Christmas spending than the other 20 countries surveyed, far exceeding the global average of 23 per cent.

It appears that households worldwide are finding this level of Christmas spend hard to maintain in 2015. One in five of those households will spend less money compared with last year, with two thirds (64.6 per cent) stating they intend to spend a similar amount.

The research also revealed that toys and games are losing popularity in the UK, taking up a mere 7.9 per cent of our festive spend this year. This is in stark contrast to the rest of the Commonwealth, with Canada (35 per cent), Australia (23.1 per cent) and New Zealand (20.1 cent) still considering them to be worth the spend. The most popular gifts under the tree in the UK this year will be clothing, books and sports gear.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next



These elegant plants feature a variety of striking flower shapes in a range of colours, writes Miranda Kimberley.

How do garden centres and growers deal with anti-neonicotinoid lobbying?

How do garden centres and growers deal with anti-neonicotinoid lobbying?

Defra secretary of state Michael Gove's tough new stance on neonicotinoids has increased the focus on garden centres, which are accused of selling plants dosed with the pesticides that are linked to declining bee health.

Business planning: The labour challenge

Business planning: The labour challenge

With staffing becoming increasingly problematic, Neville Stein looks at the alternatives to finding good recruits.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles