Chris Warren is chipper after winning £16,000 shredder

Self-employed tree surgeon Chris Warren was counting the cost of a new chipper to replace one crushed by a falling branch when he won a £16,000 replacement.

Timberwolf managing director Richard Marshall (left) congratulates tree surgeon Chris Warren - image: Timberwolf
Timberwolf managing director Richard Marshall (left) congratulates tree surgeon Chris Warren - image: Timberwolf

Warren from Dewsbury, Yorkshire, struck lucky after filling out a questionnaire from Timberwolf to enter a prize draw for the new 150DHB machine.

"I was feeling rather despondent before the call," he said. "When you return a questionnaire with such a generous prize on offer you don’t expect to hear anything.

"This made my year. The machine is British-made, low-maintenance and easy to use, making my job a lot easier."

Timberwolf managing director Richard Marshall said marketing questionnaires and data-gathering exercises could be costly and time-consuming for little response.

"We decided to offer a very generous prize to database contacts," he said. "This was a valuable exercise for us to undertake.

"We have pulled together information about what people want on our machines and passed this onto our research and development team to help improve new models."

The competition received a healthy 20 per cent return rate, with 1,000 questionnaires sent back – enough to help Timberwolf shape its future marketing plan, he said.


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