Choice Marketing members win £850k rebate

Choice Marketing members have received a rebate of £850,000 for achieving agreed targets with their suppliers.

The cheque is 35% larger than in 2007.

Group buyer Michelle de Lavis-Trafford said Choice hoped to give even more rebates in 2009. "March has been phenomenal. Potato bags and seed potatoes have sold out and grow-your-own has gone mad. Last week's sales show the industry is totally weather dependent."

Commenting on the rebate at a recent group meeting at supplier Solus, Choice chairman  Paul Elding, of Bourne Valley Garden Centre, said: "Choice is firmly committed to its key suppliers and although our centres are independently owned we speak with one voice in our relationships with our suppliers.

"The Choice marketing programmes ensure that carefully targeted campaigns are co-ordinated with the supplier's own marketing activity to achieve maximum sales results. Choice members fund all the overheads of the organisation, which means that every single penny of this £850k rebate goes back to the members.  Despite a difficult trading season, we are proud of our outstanding achievement".

Solus managing director Nick Davies said: "Choice is a professionally managed business, they commit themselves to their key suppliers and focus on achieving agreed sales targets.  We are delighted to be a key supplier to the Choice group."   

The group, set up in 2002, now comprises 27 independent garden centres. They use joint group buying power, preferential purchasing arrangements, marketing services including a customer loyalty scheme, local press advertising and a consumer leafleting campaign hitting over 1 million homes three times a year.

Chairman: Paul Elding, Bourne Valley Garden Centre
Vice Chairman: Trevor Wenham, Garden Pride Garden Centre  

Abercorn Plant & Garden Centre, Chelmsford, Essex
Bell Plantation, Towcester, Northants.
Berwick Garden Centre, Berwick, Scotland
Birkacre Nurseries, Chorley, Lancashire
Bosworths Nurseries & Garden Centre, Burton Latimer, Northants.
Bourne Valley Garden Centre, Weybridge, Surrey
Busy Bee Garden Centre, Ryde, Isle of Wight
Camden Garden Centre, London
Ducks Hill, Ruislip
Fairways Garden Centre, Ashbourne, Derbyshire
Fairways Garden Centre, Macclesfield, Derbyshire
Fairweathers Plant & Garden Centre, Beaulieu, Hampshire
Fakenham Garden Centre, Fakenham, Norfolk
Fletchers Garden Centre, Eccleshall, Staffordshire
Fosters Garden Centre, Rotherham, Yorkshire
Garden Pride Garden Centre, Hassocks, West Sussex
Garden Wise, Dumfries, Scotland
Glendoick Garden Centre, Perth, Scotland
Goulds Garden Centre, Weymouth, Dorset
Hearts Delight, Manningtree, Essex
Raemoir Garden Centre, Kincardineshire, Scotland
Redfields Garden Centre, Fleet, Hampshire  
St. Peters Garden Centre, Norton, Worcester
Summerseat Garden Centre, Bury, Lancashire
Sussex Country Gardens, Mark Cross, East Sussex
Vanstone Park Garden Centre & Nursery, Hertfordshire
Torwood Garden Centre, Larbert, Scotland

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