Chelsea show to change sponsor

Merrill Lynch to end its sponsorship of RHS Chelsea flower show

Merrill Lynch is to end its sponsorship of the Chelsea flower show. The investment bank will break its association after 2005’s event. A representative said: “While we are very happy with the package, five years is a long time for any sponsorship run and we’re looking for a change.” He added: “It has been an exemplary partnership, which has provided us with a hugely successful combination of brand awareness and client hospitality. Of course, we haven’t finished yet and we’re looking forward to next year’s show.” Meanwhile, a representative of the event’s organiser, the Royal Horticultural Society (RHS), has confirmed it is already in talks with prospective sponsors. She said: “Sponsoring the show is a big opportunity. However, we will not be accepting offers from any horticultural businesses as we do not want to endorse one gardening product at the expense of any others.” She added: “We’ve had a very good innings with Merrill Lynch. It was our first-ever sponsor and we were happy enough to extend what was initially a three-year contract to five years.”

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