Changing consumer behaviour to feature at next month's British Ornamental Plant Producers seminar

The British Ornamental Plant Producers technical seminar and AGM will take place on 20 November at the Avon Lodges in Stoneleigh Park, Coventry.

The technical seminar will look at how changing consumer demand drives retailer requirements, enabling businesses to respond to and meet those demands both technologically and environmentally.

Sainsbury’s insights manager Anna Cobb will look at how people buy ‘horticulture’ in supermarkets, and ways that consumer data from the Nectar loyalty scheme is used to drive sales.

Wayne Rowlatt of JZ Flowers will offer his insight on trends in the market for cut flowers and HTA market information manager David Denny will provide the results of the latest research into trends in the market for garden plants.

Other speakers include Malcolm Tanner (Bordon Hill Nurseries Ltd), who will share his experience of how to make training work for nursery businesses to improve staff productivity.

John Adlam (Dove Associates) will discuss protecting your water supply and outline the current position surrounding water abstraction licenses. Steve Carter (Fleurie Nurseries) will offer a growers perspective on how to negotiate the mine field of keeping on top of pesticide regulation.

Paula Edgington (Paula Edgington Associates Ltd) will cover the dos and don’ts of new product development and how this is key to many businesses aiming to stay ahead of the competition.


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