In 2000, horticulture accounted for almost half (47 per cent) of all sales but declined by 10 per cent over the next decade. This has remained constant while non-garden product sales have risen steadily in the 2000s.
AMA researcher Andrew Hartley said of the information, published in the 10th AMA report Garden Products Distribution Market: "Our view is that the share of horticultural products through garden centres declined in the late 1990s and early 2000s but has stabilised over the past few years."
The report said: "Garden centres are increasingly moving towards non-garden products to enhance their overall position as 'destination centres', focusing on catering, gifts, foods and Christmas ranges. Prospects for 2010 are relatively positive."
The report added that decking and garden rooms are yet to reach saturation point, with pots, planters and garden furniture more mature sectors.
Market-drivers listed are trends towards outdoor living, environmental and nutritional concerns, an ageing population that is more interested in gardening as well as first-time gardeners encouraged by the grow-your-own boom.
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Garden centre sales
- 2000 Horticulture 47%, non-garden products 19%
- 2005 Horticulture 37%, non-garden 22%, buildings 7%, lesiure 7%, equipment 4%, chemicals 6%, sundries 17%
- 2009 Horticulture 37%, non-garden 25%, sundries 16%, chemicals 5%, equipment 4%, buildings 6%, leisure 7%