Catering Excellence Award - Winner: Gardener's Kitchen, Green Pastures

Gardener's Kitchen is no ordinary garden centre restaurant.

Catering Excellence Award - Winner: Gardener's Kitchen, Green Pastures
Catering Excellence Award - Winner: Gardener's Kitchen, Green Pastures

Since opening at Green Pastures in Norwich in spring 2015 it has set new standards. Its success is made all the more remarkable by its emergence from almost nowhere. In 2013, after two particularly cold winter and spring seasons, owners James and Michelle Debbage decided that their plant centre and farm shop needed a catering offer to generate year-round footfall.

Word of mouth brought customers into Gardener's Kitchen, with dishes such as "Head Gardener's Breakfast", "Muddy Boot Chocolate Sundae" served in a glass wellington boot and "Gardener's Afternoon Tea" served in a wooden trug.

The new timber-framed building, like a large potting shed, fits in perfectly with its rural surroundings, creating a relaxed atmosphere. There is underfloor heating and doors open onto a patio in the garden centre.

More than 40 varieties of herbs and salads are grown just outside the door, cut fresh every morning. Further produce grown on Green Pastures' farm include asparagus, squashes, leeks, beetroot, beans, brassicas and rhubarb.

Other produce comes from a local wholesale market and the restaurant has 70 local suppliers. It produces samples for customers to try and homemade pies for the farm shop.

All dishes including cakes are homemade.

There are 150 fully booked Sunday lunches each week and plenty of options for vegetarians. The head chef also produces a monthly themed evening dinner menu.

A play corner, "VIPea Loyalty Club" and "Free Tea Tuesdays" are other features that have helped the restaurant reach 39 per cent of total sales in the first 12 months of opening. Green Pastures has also won best restaurant in the Norfolk Food Awards.

Highly commended

Belle & Joe's Kitchen, Timmermans Garden Centre

Finalists

Instore and Garsons

Potting Shed Coffee Bar & Walled Garden Restaurant, Knights Garden Centre

SEE ALL GARDEN RETAIL AWARDS 2017 WINNERS


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Horticulture Week Garden Retail Power 100 2017/18

Horticulture Week Garden Retail Power 100 2017/18

The new Horticulture Week Garden Retail Power 100 2017/18 of influential people in the garden centre and horticulture industry sees a plethora of new faces as well as many well-known names and industry veterans.

Zantedeschia

Zantedeschia

These elegant plants feature a variety of striking flower shapes in a range of colours, writes Miranda Kimberley.

How do garden centres and growers deal with anti-neonicotinoid lobbying?

How do garden centres and growers deal with anti-neonicotinoid lobbying?

Defra secretary of state Michael Gove's tough new stance on neonicotinoids has increased the focus on garden centres, which are accused of selling plants dosed with the pesticides that are linked to declining bee health.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles