The Cambridge-based vegetable grower has installed a new carrot-grading machine, provided by Newtec,at its site in Yaxley, Peterborough.
The machine uses cameras to detect defects and takes up to 40 photographs of each carrot. It then flattens out the images to look for the defects before deciding whether or not the carrot is of an acceptable quality.
If it is good enough, the carrot passes through the machine. But should it be out of specification, the machine rejects the carrot.
The whole process for each carrot takes around one second. The machine grades approximately 80,000 carrots every hour - taking into account their length, shape and colour.
Jamie Tointon, factory manager for Produce World Yaxley, said: "The installation of the machine shows our customers that we are committed to improving the business by putting processes in place that will ensure product quality continues to be of the highest standard."