Carrot consumption leaps 3%

Carrot consumption has increased by three per cent this year to 3.8billion, according to the latest figures from consumer researcher TNS Worldpanel.

The value of carrot sales has also risen by three per cent (year to 13 July) to £219m.

Chairman of the British Carrot Growers’ Association Martin Evans welcomed the news – but added that the rise in part reflects last year’s bad luck.

“This is the third year of our PR campaign and it has clearly helped carrots to lose their negative image. Attitudes are changing. We are starting to see some success.

“However, we really suffered badly with the weather last year. Stocks and sales were down so it is not surprising that the year-on-year sales give a positive message.

“But let’s celebrate good news.”

Evans added that the weather has been kinder to growers so far this year but they are hoping that autumn does not come too early.

August’s downpours could also leave some crops infested with cavity spot.

“We are a little unsure of what is going to happen this autumn There’s some big question marks over the stock situation for winter – I hope we end up with reasonable weather.”

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