But in a blow for gardening, Channel 4 has cancelled a second series of Matthew Wilson's The Landscape Man. Wilson confirmed that the show will not return in spring 2011 for its planned second series after a change in creative leadership at the channel.
Speaking at the HTA Garden Futures conference, Wilson said the industry should localise its plant offer more. He added that he would not recommend horticulture as a career to his children because it had been undervalued as a result of its popularity as a hobby.
- A grow your own-based TV micro-channel called the Horticultural Channel will start broadcasting on 6 March 2011 on Sky channel 166 and Freesat 402 on Sundays at 9am. The presenters are amateur gardeners Claire Burgess and Geoff Wakeling and the producer is Interfusion Films.