Butters links with Kebol to move into bulb market

The Butters Group has signed a bulb partnership deal with a Dutch company to research and develop new products across the world.

One of the aims of the partnership with Kebol BV is to expand the bulb firm's growing operation in Brazil and to explore the globe for opportunities to produce new and better quality bulbs for the UK market.

Butters, based in Spalding, Lincolnshire, turns over £52m a year, and supplies products for in-store sale and home delivery, to retailers including M&S, Tesco, Waitrose, The Co-op, B&Q, Sainsbury, Interflora and Moonpig.

The group was established in 1973 and now employs more than 850 staff at peak times across its three sites in south Lincolnshire. It creates and distributes more than 1,700 product lines per year.

Kébol BV started in 1989 and is now the largest producer of amaryllis bulbs in Brazil.  It has a production facility in Lisse, Holland, employing 25 full time staff and has a purpose-built bulb facility of 30,000sq ft.

The deal means Butters will now have exclusive UK rights to distribute unique new varieties of amaryllis developed by Kébol. Kébol uses tissue culture to produce the amaryllis bulbs.

The deal is the latest in a series of moves by Butters Group to grow its business.

In 2011 the company established Butters Flowers Limited, which now packages and delivers around 70,000 flower boxes per week during the peak festivals such as Christmas, Valentine’s and Mother’s Day, using flowers imported from South Africa, Asia and Africa.

In the same year Butters created its own growing nursery which has quadrupled in size in the last three years and now grows 3.2 million plants at its 4ha site next to the company HQ.

Last year the group bought Verde Horticulture, with sites in Hampshire and West Sussex, to create the UK’s largest plant supplier.

Butters Group managing director Andy Coaten said: "This joint venture is the latest exciting development for the Butters Group.

"It means we can offer our clients exclusive products and great quality at very competitive prices and secure a supply chain that our customers can rely on.

"It also allows us to explore some really exciting opportunities for product development across the globe."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



Myrtle is a tender shrub so it is a plant for milder gardens, but with our changing climate the limits are being pushed, says Miranda Kimberley.



These robust plants can repeat flower from April to October and nice foliage adds interest, says Miranda Kimberley.

Grower sundries - Options for nurseries

Grower sundries - Options for nurseries

Environmental factors are key for growers choosing the latest pots, growing media, fertilisers and labels, writes Sally Drury.

Opinion... Why no-deal Brexit should worry you

Opinion... Why no-deal Brexit should worry you

Whether you voted leave or remain all those years ago, a "no-deal" Brexit should worry you.

I will not be importing oaks this season. Will you?

I will not be importing oaks this season. Will you?

I find myself in a difficult situation. A few weeks ago I was fortunate to be present to hear details of imminent changes to regulations concerning Oak Processionary Moth (OPM) and oak trees. I heard details, asked questions and probed the implications of these changes. That may not sound like a difficult position to be in, yet I am uneasy.

Opinion... Better targets to tackle pollution

Opinion... Better targets to tackle pollution

Lobby groups jumping onto fashionable campaigns, often to promote their own interests, can do much more harm than good. Take, for example, the move against black polythene plant pots and containers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive RANKING of ornamentals nurseries by annual turnover plus the FULL REPORT AND ANALYSIS

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles