Business Award Winners' Insight for 2020 - Porters Fuchsias

The winners of the 2019 Horticulture Week Business Awards reveal their priorities for 2020 and detail opportunities and challenges.

Image: Porters Fuchsias
Image: Porters Fuchsias

Award: Business Innovation of the Year

Comments: Natalie Porter, sales and marketing manager

What are your key goals/priorities as a business for 2020?

To continue to make progress with regards to sustainability. There are so many topics to address, beyond plastics — from substrates, to water consumption, to plant miles, etc. To make a bigger focus regarding the (physical and mental) health benefits of gardening. To continue to refine and expand on our brand and our product range in line with the evolving wants and needs of the consumer.

What do you regard as the biggest opportunity for you as a business
(or for your sector) in 2020 and why?

The sparks of interest we are seeing from a younger generation, mainly towards houseplants so far, but which hopefully can be carried across to outdoor plants and gardening. Houseplants have now infiltrated the mainstream media and become must-have collectibles. Young people are showing appreciation of the benefits of owning plants as well as a willingness to spend money to own coveted varieties. We just need to rethink our products, and how they are presented, in line with this customer’s wants and needs.

What do you feel will be the biggest challenge for you as a business (or for your sector) in 2020 and why?

Ensuring compliance with the new plant passporting regulations. Dealing with labour shortages as a result of Brexit and Brexit scaremongering, and a lack of young people choosing to enter horticulture. General uncertainty regarding the ongoing economic situation and the knock-on effects that this may have on our industry.

What was the best thing about winning a Horticulture Week Business Award for you as a business?

The recognition for the progress we had made as a company and reaffirming how our progress had paved the way for the industry as a whole to adapt more sustainable practices. Bringing home such a beautiful, coveted award to share with our whole team was a real high.


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