Burgon & Ball, Taylors Bulbs and Smart Solar were among the suppliers honoured at this year's GIMA awards presented at the Celtic Manor resort.
The winning line-up is as follows:
GIMA Sword of Excellence: Winner: Burgon & Ball – RHS Gardeners Gift Collection
What the judges said: A firm favourite amongst all the judges, the RHS Gardeners Gift Collection is awarded the 2014 GIMA Sword of Excellence because it effortlessly combines functionality with stunning design. A superb product range that the judges felt offered retailers an ongoing bestseller, thanks to its gift purchase potepntial.
Gardenex Export Achievement Award: Winner: Smart Solar
What the judges said: In the last 12 months Smart Solar has been blazing a trail within the international market, and it was this dedication that appealed to the judges. From achieving a major presence within the French garden market, to a new sales team including invaluable multi-lingual members, an ongoing presence at international trade shows and unrivalled commitment to Glee, Smart Solar has gone over and above with the results to prove its passion.
GCA Supplier of the Year: Winner: Taylors Bulbs
What the judges said: Judges were impressed by how Taylors Bulbs offered a complete service to customers. Key highlights that helped them to stand out include small carriage paid orders, well packaged goods at competitive retails, and good bespoke promotions. The win can be easily summarised by this comment provided by a Taylors Bulb customer to the panel "consistent year after year, always deliver the goods, and are a true pleasure to do business with".
Garden Care: Winner: Popadome – All-In-One Fruit & Vegetable Protection System
What the judges said: Judges were impressed by the ease of assembly, high quality materials and potential long life span of the product, as well as the ‘green’ approach to a common problem.
Growing and Planting Equipment and Sundries: Winner: Hozelock – Pico Reel
What the judges said: One judge summarised perfectly why the Pico Reel won by saying ‘It’s the plug-in watering can of the future’!
Garden Tools, Machinery and Implements: Winner: Burgon & Ball - Japanese Razor Hoe - Left Handed and Long Handled
What the judges said: Alys Fowler, gardening columnist for the Guardian recently said about the Japanese Razor Hoe: "It's so strong you can use it to do things it was never invented for, I am deeply in love with this tool". Her sentiments were echoed by the judges who were equally impressed by its ease of use, and quality of build.
Outdoor Leisure, Garden Structures and Features: Winner: Johnsons Lawn Seed – Grass Graffiti
What the judges said: Praised for its uniqueness, the judged loved the ease of use and endless possibilities that Grass Graffiti provides – from entertaining the kids during the summer holidays to marking out new flower bed borders.
Plants, Seeds and Bulbs: Winner: Westland Horticulture - Nature's Haven - Easy Wildflowers
What the judges said: Judges were impressed by the simplicity of Easy Wildflower. Combining an all in one mix of wildflower seeds and granular compost, the fact that the product has also captured the attention of the national press helped it to stand out and take this year’s award.
Garden Landscaping: Winner: Kelkay – Build Mate
What the judges said: Featuring 16 specialist products for garden and at-home construction projects, the judges were impressed by the simplicity of the concept, and also the efforts that have been put in place to strengthen the overall retail offering.
Garden Retail Related Products: Winner: Burgon & Ball – RHS Gardeners Gift Collection
What the judges said: The judges remarked upon the stunning floral designs selected from the RHS Lindley Library. Additionally, they also noted the strong gift and impulse buy potential that this range offers by combining functionality with style and beautiful design and packaging.
Pet Care, Aquatics and Wild Bird Care Products: Winner: Elho – Corsica Bird Garden
What the judges said: Combining bird houses with plants, the Corsica Bird Garden takes the award this year thanks to its ‘self-selling, touchable packaging’. The judges also felt that it represents an exciting ‘up and coming’ trend within the wild bird care market.
Best Point of Sale Material: Winner: Forest Garden – Take Me To The Till
What the judges said: Summarised as ‘silent sales aid for garden centres’, Forest Garden topped this category as the judges were impressed by the impactful stand, and simple three step process for purchasing products.
Best Consumer Product Packaging: Winner: Hozelock - Pico Reel
What the judges said: The Pico Reel beat off stiff competition to win this category, and did so because the packaging has been specifically designed to allow consumers to hold and examine the product, whilst creating minimal card wastage. Key benefits are clearly illustrated on the reverse of the packaging, whilst the inclusion of hose reel attachments are also clearly stated.
Best Marketing Communication Award: Winner: The Scotts Miracle-Gro Company - Miracle-Gro'wers Learning Journey
What the judges said: The judges were impressed by the campaigns fantastic commitment to engaging children and parents, and felt it was a brilliant start to developing a whole gardening curriculum.