Produce World Group, which each year grows and supplies 2.5 billion carrots across the UK, believes the authentic look and feel of bunched carrots – or maybe the advent of spring and the influence of the Easter Bunny – could be behind the huge increases in bunched carrot sales during Easter.
Figures from last year’s Easter (2014) show that the volumes of bunched carrots sold increased by 185.7 per cent. In addition, the amount of UK households purchasing bunched carrots during Easter increased by 150.3 per cent.
The increase in sales was also noticeable during the 2012 and 2013 Easter periods, with big spikes in bunched carrot purchases taking place on the Saturday before Easter Sunday.
Peterborough-based Produce World is expecting a similar increase in bunched carrot sales during this year’s Easter period and is working around the clock to meet this high consumer demand.
Frank Robinson, commercial director at Produce World Group, said: "The authentic look and feel of bunched carrots and their natural sweetness makes it a very popular choice for UK households."
Meanwhile a recent Organic Food Usage and Attitudes Research report revealed that carrots had the highest customer loyalty out of all the organic vegetable categories.
Fifty-eight per cent of UK households that claim to buy organic vegetables buy at least one type of organic vegetable at least monthly.