Bunched carrot sales are expected to soar this weekend, claims Produce World Group

Produce World Group has revealed that UK consumers buy nearly twice as many bunched carrots during the Easter period than at any other time of the year.

Produce World Group, which each year grows and supplies 2.5 billion carrots across the UK, believes the authentic look and feel of bunched carrots – or maybe the advent of spring and the influence of the Easter Bunny – could be behind the huge increases in bunched carrot sales during Easter.

Figures from last year’s Easter (2014) show that the volumes of bunched carrots sold increased by 185.7 per cent. In addition, the amount of UK households purchasing bunched carrots during Easter increased by 150.3 per cent.

The increase in sales was also noticeable during the 2012 and 2013 Easter periods, with big spikes in bunched carrot purchases taking place on the Saturday before Easter Sunday.

Peterborough-based Produce World is expecting a similar increase in bunched carrot sales during this year’s Easter period and is working around the clock to meet this high consumer demand.

Frank Robinson, commercial director at Produce World Group, said: "The authentic look and feel of bunched carrots and their natural sweetness makes it a very popular choice for UK households."

Meanwhile a recent Organic Food Usage and Attitudes Research report revealed that carrots had the highest customer loyalty out of all the organic vegetable categories.

Fifty-eight per cent of UK households that claim to buy organic vegetables buy at least one type of organic vegetable at least monthly.

 


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will the fresh-produce growing season pan out with less labour?

How will the fresh-produce growing season pan out with less labour?

The new fresh-produce season is around the corner and Brexit just over a year away, yet the Government has still given no indication that it will enable seasonal workers to come to the UK in the volumes the sector requires, either in this season or any other.

What recent developments can help growers fight orchard pests and diseases?

What recent developments can help growers fight orchard pests and diseases?

Last week's British Independent Fruit Growers Association Technical Day (31 January), heard about the latest research in orchard pests and diseases and how to deal with them.

Is a move away from plastic produce packaging now inevitable?

Is a move away from plastic produce packaging now inevitable?

A tipping point has been reached in the attitude of retailers and the Government to waste plastic which is likely to affect suppliers' future packaging options.