Harrogate Week kicks off on Sunday 18 January with the British & International Golf Greenkeepers' Association (BIGGA) Continue to Learn programme and the organisation's AGM.
BTME (BIGGA Turf Management Exhibition) opens its doors on Tuesday 20 January and runs for three days.
As finances are put under pressure - causing budgets to groan and savings to be sought - a trip to Harrogate may just seem another expense. But actually the economic downturn gives Harrogate Week greater relevance.
Perhaps more than ever, the intense programme of seminars and workshops, the 100s of displays of machinery and products, plus the opportunity to network with people in similar situations to yourself, is just what is needed to help you negotiate the financial crisis.
"Networking is a key attraction for exhibitors and visitors alike," says BIGGA chief executive John Pemberton. "This year Harrogate Week includes the new BIGGA Social Night to ensure that there is plenty of time to meet up with friends and colleagues, old and new, in an enjoyable informal environment."
Education lies at the very core of BIGGA's success and this year more than a dozen speakers offer a wealth of expertise to ensure there is something for everyone, whether greenkeeper, groundsman or facility manager.
Workshops will cover subjects from golf course design to financial management. There is also a Job Shop and a Careers Clinic.
Now in its 22nd year, BTME remains Europe's largest indoor turf management exhibition with over 200 companies showcasing the latest equipment, technology and innovation.
Last year BTME attracted 357 visitors from 30 countries, and 5,138 from the UK.
While the majority come from the golf industry the number from other sectors, including local authorities, sports centres and bowls clubs, is increasing.
Whatever the outlook for 2009 Harrogate Week is bound to inspire.
Tuesday 20 January to Thursday 22 January. The show opens at 9am on all three days, closing at 5pm on Tuesday and Wednesday and at 4pm on the Thursday.
The Education Programme runs from Sunday to Thursday. For details see www.harrogateweek.org.uk.
Harrogate International Centre
Admission to the exhibition is free. Charges apply to workshops and some seminars. Many seminars held during the show are free of charge.
How to get there
From the North and South on A1M: exit A59 to Harrogate.
From M1: to Leeds and then A61 to Harrogate.
There is parking (charges apply) at Harrogate International Centre. A free park-and-ride service runs from the Great Yorkshire Showground to the east of Harrogate for all three days of the show.
Mainline services run to Leeds and York; from there, regional railways go to Harrogate. The Harrogate International Centre is about a 15-minute walk from the station.
Leeds/Bradford Airport is 19km away and Manchester Airport is 90km away.