'British-grown' row bouquet 'sold out'

Ultimate Love Bouquet
Ultimate Love Bouquet

Interflora say its controversial 'Ultimate Love Bouquet' has sold out following a furore about its provenance.

UK growers complained that Interflora had tagged five of the 10 varieties in the £195, RHS-endorsed product as British-grown.

Interflora quickly removed the claims and said it could not guarantee where it's 1,800 florists sourced the flowers from.

But by 12 February, two days before Valentine's Day, the bouquet had sold out according Interflora's website.

A former Interflora director put it down to a "cock-up" at head office and said staff should have known most of the varieties, including red chrysanthemums and myrtle are not available from British growers at this time of year.

Interflora said the bouquet was a limited edition product only for sale until midnight on 10 February to allow florists the time to source all 10 different flowers before Valentine's Day delivery.


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