British grower holds special event in Holland

Garden Centre Fresh (GCF) has held a spring three-day event day in Honselersdijk, Holland, attended by 75 customers. Founder Matt Graham said it was a chance to put 150 trolleys in front of a captive audience, 15 times what he could display at a trade show.

The customers, including new accounts Kew Gardens and QD Stores, visited Optiflor orchid nursery and were visited by growers including acer specialist Van Son & Koot.

The importers sold 20 trolleys of an exclusive blue magnolia 'Blue Opal'. GCF displayed an English labelled care card houseplant range that was designed in-house for Dutch-grown products.

Also presented were "buy one get one free" offers, multibuy waterproof stickers, Italian herb deals, exclusive orchids and trolley deals.

GCF also launched its web shop. The firm flew customers out and entertained them. "It's a fabulous opportunity for them to see how we do things," said Graham.

Meanwhile, haulier Andersens, which imports plants from Holland to the UK, has sold its UK business to Dutch firm Van der Gaag.


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