Bretts Landscaping upgrades improved installer scheme

Hard landscaping products supplier Bretts is improving its approved-installer scheme to help see its members through the bad economy and squeeze out rogue traders.

Bretts Landscaping approved installer scheme aims to combat cowbloys - image: Bretts Landscaping
Bretts Landscaping approved installer scheme aims to combat cowbloys - image: Bretts Landscaping

The service will offer its members better marketing, technical, training and service support, said Brett Landscaping general manager Rob Hardes. The scheme has around 200 registered installers but the company wants more to sign up.

"Trades people facing stiff competition in a difficult economy are better placed to secure work because they have visible supplier support and marketing tools to reassure customers of their professionalism, service and backing," he said.

"We have raised the standard with our Brett Approved Installer scheme to be the highest in the industry. Our scheme stands or falls on the strength of its representatives in the field."

Levels of rewards for an existing points-based reward initiative, where installers who buy materials chalk up discount points, would be improved while co-branded clothing and marketing materials would be made "snazzier", said a spokesman.

"Technical help lines, design support, and lead generation will also be honed. The market is tainted by cowboys and in this economy, there’s perhaps more chance of an unskilled man in a white van pulling up to do your driveway.

"To overcome this we need to pull together and fight the problem head on. Approved installers have their work, accounts and training vetted. They can also offer their customers guarantees covering both the manufacturer’s product and installation."


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