Brassica Growers sole UK winner of EU marketing millions

The Brassica Growers Association (BGA) has been awarded a share of EU funding pot worth €23 million (£19m) to promote brassicas within the union and elsewhere.

Image: Steven Lilley
Image: Steven Lilley

The money will allow expansion of the campaign, which last year was funded by the HDC (Horticulture Development Company) to support a three-year programme targeting parents and children.

So far the campaign, developed by marketing agency The Little Big Voice, has brought a new website and targeted media partnerships.

Activities planned for the second year of the campaign include a recipe book and distribution of tens of thousands of free seed packs to schools, community groups and families, to educate children on the origins of their food.

BGA chairman Matthew Rawson said: "We're thrilled to have been selected to receive this additional funding, particularly as we were the only successful UK bid. 

"The Love Your Greens campaign has seen an incredible response and we're really pleased with the impact it has had so far. We aim to make it bigger and better over the next two years, with a really exciting programme of activities still to come."

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