Bransford Webbs Plant Company's Campaign Plants initiative starts again

The award-winning Campaign Plants initiative by Bransford Webbs Plant Company, aiming to promote high sales of quality plants in garden centres, has started again.

The first campaign plant of 2009, Primula ‘Woodland Walk', was out in garden
centres throughout February and March.

Byrkley Garden Centre in Burton on Trent was the winner of the Primula ‘Woodland Walk' display competition, receiving a bottle of bubbly for their planteria staff's efforts.

Their display featured masses of Primula ‘Woodland Walk', surrounded by other spring-flowering plants, woodland animals and the marketing aides provided by Worcester-based Bransford Webbs.

Byrkley merchandise controller Mandy McCarthy said: "The staff really enjoy entering the competition. And the results speak for themselves - the sales of the campaign plants have rocketed."

The next campaign plant of 2009 is Dianthus ‘Tickled Pink.' It is due in garden
centres at the end of March / early April.

The Campaign Plants initiative won Best Retail Promotion at the Garden Retail Awards last year.

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