Bransford Webbs sales director Adrian Marskell said the new labels meet the nursery's environmental objectives, which include a 34 per cent reduction in pesticide use and a 25 per cent reduction in peat use.
He added: "At Bransford Webbs we are continually striving to reduce any impact our business has on the environment, so there was no delay in accepting Floramedia's offer of producing all our labels in 100 per cent recycled polypropylene."
Floramedia sales manager Rachel Churchward said: "FM100 is the new cost-effective green labelling solution from Floramedia. It is 100 per cent recycled and available in both 0.4 and 0.5 polypropylene and offers the same quality and characteristics of virgin material - delivering the same high standards of print that Floramedia customers are used to."
The new Bransford Webbs labelling will also include 2D barcodes on the front of selected plant labels from the Cut your Own range, available in garden centres from May.