The range of Phlox, bred specifically for the cut flower market with a dwarf habit, can be grown as individual colours or in groups of three or five.
Each variety will have a bespoke label offering growing and cutting information, and a QR code linking to the cut your own pages of the Bransford Webbs website. It will be available in garden centres in June 2013.
Bransford Webbs launched its Cut your Own range in 2011. The range was accompanied by a large POS board for garden centres with lifestyle images and all varieties had bespoke labels offering in depth growing, cutting and caring information.
Following the success of the range cut your own Carnations were introduced in 2012. Trials of cut flower carnations were completed on the nursery, resulting in a collection of five colours that were easy to grow and flowered at the same time.