The collection of cut-and-come-again herbaceous plants can be planted as a mixed border. Bransford Webbs managing director Geoff Caesar said: "Providing inspiration, solutions and ideas for customers has proved extremely successful for our campaign plants promotion and Cut Your Own maintains these themes.
"It is timely because celebrities such as Alys Fowler are suggesting cut your own is a natural addition to a grow-your-own garden."
A limited release to garden centres will begin in May, with a nationwide offering planned for 2011. The range consists of easy-to-grow varieties offering a mixture of colour and form.
The 15 varieties include Achillea 'Summer Pastels,' Alstro-meria 'Inca Ice,' Coreopsis 'Early Sunrise,' Delphinium Guardian Blue, Lavender and White, Iris 'Blue Shimmer,' Leucanthemum 'Highland White Dream' and Scabiosa 'Perfecta Blue' and 'Perfecta White'.