BPOA to promote recession-busting bedding plants at Chelsea

The BPOA (British Protected Ornamentals Association) is gearing up for its Plant Colour Now campaign, aiming to promote the value of bedding plants and ensure they are featured more on gardening TV programmes.

The campaign will be launched at the RHS Garden Press Day and will feature at the RHS Chelsea Flower Show, Hampton Court and Tatton Park - the traditional show for bedding displays.

"It's the year to do it", said BPOA marketing committee chairman James Alcaraz. "With the financial state of the country people are loath to spend big bucks on cars and holidays. Bedding plants are fantastic value - a box of begonias which last from May until the first frosts in October actually only costs 3p a week per plant."

"It's the only investment guaranteed a growth," Alcaraz said.

The campaign is being managed by the Flowers & Plants Association (FPA) and will include posters and banners on nursery show stands as well as articles in the trade and consumer press.

Growers and retailers can still join the campaign, which involves contributing £100 each. In return they get a year's membership of the BPOA and a mention on the FPA website - which receives 300,000 hits a month.

"We really want a big retailer to jump on, as well as non-BPOA members" added Alcaraz.

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