"The image of horticulture is poor," said chairman Ian Riggs. "If we're not careful, we'll face a skills shortage."
Ball Colegrave marketing manager Stuart Lowen added: "We are meeting colleges to encourage students to go into commercial horticulture. We need to change the image of horticulture and agriculture as something you do if you can't do anything else. It's a fantastic industry to come into."
GetMePlants managing director Morris May said. "The industry needs to promote itself more and the internet is where young people look. You need videos and pictures."