It has been selling two such bouquets, one with lilies and the other with chrysanthemums, for £5 each in its UK stores. The brassica and lily line has outsold its sunflower and lily bouquet, sold in summer, by three-to-two, the supermarket reported.
Tesco flower buyer Hazel Alexander said: "Brassica bouquets are the biggest new trend in cut flowers right now. Not only are they loved by shoppers but they are also creating an extra income for the UK’s brassica growers, who have now found a new market for their produce."
Tozer Seeds brassica breeder Dr Sara Jennings told Grower: "Flower arrangers are also using brassica leaves in their work — it’s quite big at the moment."
Tozer used its presence at this month’s Lincolnshire field vegetable seed trials to showcase its recent breeding on more eye-catching forms of edible leafy brassicas.