Bouquets earn income for brassica growers

Tesco's "brassica bouquets" have proved a surprise hit and provided UK growers with additional income, the retailer has claimed.

It has been selling two such bouquets, one with lilies and the other with chrysanthemums, for £5 each in its UK stores. The brassica and lily line has outsold its sunflower and lily bouquet, sold in summer, by three-to-two, the supermarket reported.

Tesco flower buyer Hazel Alexander said: "Brassica bouquets are the biggest new trend in cut flowers right now. Not only are they loved by shoppers but they are also creating an extra income for the UK’s brassica growers, who have now found a new market for their produce."

Tozer Seeds brassica breeder Dr Sara Jennings told Grower: "Flower arrangers are also using brassica leaves in their work — it’s quite big at the moment."

Tozer used its presence at this month’s Lincolnshire field vegetable seed trials to showcase its recent breeding on more eye-catching forms of edible leafy brassicas.




Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon