Bord na Móna Growise Pro 5 range has seen an uplift in sales of 262% year-on-year.
Steve Harper, head of commercial and marketing for Bord na Móna UK, said: "As a nation, we are adopting more conscious shopping habits with a greater focus on sensible, sustainable spending. We see this as a key driver behind the ‘premiumisation’ of the growing media market and the phenomenal growth across our Pro 5 range.
"More than ever, consumers want to ensure they are getting the best results for their money, and are happy to spend more if it means proven long-lasting results. They are also showing greater concerns towards the raw materials that go into their products – whether that is their food, fashion or gardening materials – and we are determined to keep abreast of these new demands with the right products and information for our customers."