The Irish growing media company has expanded into eco-fuels, environmental products, waste collection, resource recovery and renewable energy expertise and wants a bigger slice of the UK retail growing media market.
The company is believed to be looking for a doubling of sales of Growise, the peat-reduced growing media Vital Earth started marketing for Bord na Mona last year.
Commercial manager Tommy Gill said:
"Bord na Mona is in the process of building a customer/consumer-centric business in the UK, and this has reached a critical stage where we need a local team of talented and ambitious people to deliver and drive success. This agreement provides just that and provides a great base for the launch of further products to the market."
Under the new arrangement, Bord na Mona UK will sell a range of growing media and bark products across the Vital Earth and Growise brands.
A range of fuel and ignition products will also be available building on the recent launch of the FireMagic brand. The combined salesforce will be focussed on developing new customer opportunities as well as giving continued service excellence to existing customers.
Vital Earth GB MD Steve Harper said:
"I believe this agreement will bring a new excitement to the horticulture market with a company of Bord na Mona’s size and stature being able to drive the extraordinary success of Vital Earth brand over the past three years to new heights."
Products will be available directly from the sales managers and the office using the same Vital Earth contact details as previously.