The technical seminar will take an industry perspective on how changing consumer demand drives how retailers define their requirements, enabling businesses to respond to and successfully meet those demands both technologically and environmentally.
Sainsbury’s insights manager Anna Cobb will look at how people buy ‘horticulture’ in supermarkets, and ways that consumer data from the Nectar loyalty scheme is used to drive sales.
Joanne Plant of JZ Flowers will offer her insight on trends in the market for cut flowers and HTA market information manager David Denny will provide the results of the latest research into trends in the market for garden plants.
Other speakers include Malcolm Tanner (Bordon Hill Nurseries Ltd), who will share his experience of how to make training work for nursery businesses to improve staff productivity.
John Adlam (Dove Associates) will discuss protecting your water supply and outline the current position surrounding water abstraction licenses. Steve Carter (Fleurie Nurseries) will offer a growers perspective on how to negotiate the mine field of keeping on top of pesticide regulation.
Paula Edgington (Paula Edgington Associates Ltd) will cover the dos and don’ts of new product development and how this is key to many businesses aiming to stay ahead of the competition.
HTA business development manager Donna Hanlon said: "The event promises to be both engaging and informative and offers a substantial networking opportunity – don’t miss out on the event of the year for British Ornamental Plant Producers."
More information can be found at www.the-hta.org.uk/events.
Inspiration and insight from travels around the horticultural world