Boom in outdoor living sales in eastern Europe

Outdoor living sales in eastern Europe are booming, according to Polish garden trade magazine editor Biznes Ogrodniczy Marcin Fajerski.

"Barbecuing is a very popular weekend hobby now," he said. "According to our research, 18 per cent of owners of garden centres regard the barbecue sector as the most profitable. That's why retailers in Poland are extending their offer."

Fajerski added: "Of course local garden centres cannot compete with low prices of DIY stores so they focus on high-quality because there's a huge demand for premium barbecue products. The leader is Weber but Dancook, Wektor, PHZ Vega and Broil King (Agrimpex) also have a big share.

"Recent Euromonitor International research has confirmed that the value of garden structures and the garden furniture market may rise up to £43m this year," said Fajerski.

Garden centres are the leading distribution channel, he explained, because there are only six home centre retail chains. The leading producers are AK-Bud, Belldeco, Dajar, Edelman, Dolagra, Polnix and Grupa Zachodnia.


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