Booklets highlight potatoes' benefits

The Potato Council has published two booklets to help its levy payers present key messages about health and sustainability to the public at a time when both issues are high on the Government agenda.

The two pocket-sized guides, entitled The health benefits of Potatoes & Their Value to the Nation and Potatoes - a Low Impact Crop for GB, are available on request from marketing@potato.ahdb.org.uk.

Maria Ball, the council's corporate affairs manager, said: "The potato plays an important role for GB. We need to ensure that it gets the recognition it deserves as a contributor to dietary health and for food security."

She added: "I would urge levy payers to use the booklets next time they meet their MP."

The booklets draw on academic evidence, as well as input from nutrition experts and scientists.

As well as the booklets, the council has also introduced a range of materials for industry to use with consumers in mind, including posters with recipe ideas.


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