Bonnett launches mass circulation gardening magazine

Garden Couture is by Gardening Express and aims to fuse gardening fashion and trends in one place, "providing a home for the army of new gardeners that discovered their outside space during the pandemic".

Garden Couture
Garden Couture

Seasoned hands that haven’t found a home in print with the traditional titles out there are welcome too said Gardening Express' Chris Bonnett: "Our first issue and a steep learning curve for all, but we are excited to be coming straight in to the market as the UK's No2 by circulation (excluding members magazines) in terms of gardening titles."

More than 80,000 copies will be sent out to Gardening Express customers, and a further 40,000 will be available in garden centres and shops nationwide.The 84 pages include pieces on wellbeing, smaller tight spaces and because company data says 2022 is the year of the hydrangea, a look at that plant.

"Our aim is to be a little bit different, to break the mould in a time-poor world and offer solutions for your own garden through our expert coverage...to become your go to for inspiring ideas, outdoor living, seasonal trends, venues, expert advice and more, all to help you create your own impeccable garden space. 

"We are currently developing the accompanying web presence and are in process of recruiting a couple of extra pairs of creative hands to rival the other gardening sites out there.

"Over time we will be launching across social channels and a podcast too, offering both the garden sector and other advertisers the exciting opportunity to reach the next generation of digital native gardeners. We will be offering the combination of both the print and substantial opted in online audience in various packages."

The magazine is hitting doormats now and Bonnett added: "We’re getting enquiries about advertising in the next issue already."


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