Blueberry sales boost contributes to rising popularity of summer fruits

When looking at total supermarket sales, blueberries are now competing with raspberries as the second most popular berry after strawberries, British Summer Fruits chairman Laurence Olins has revealed.

"The future is bright for blueberry growers in the UK," he said. "Just two years ago UK production was 765 tonnes. This year it looks like we may achieve 1,200-1,500 tonnes."

Olins pointed out that this increase came as sales of all berries now represent 18 per cent of the total fruit category - expanding at four times the growth of total fruit.

"Berries are increasingly popular as people become aware of their health benefits. They're a snack and an ingredient so it's easy for people to include them in their diet."

Supermarket Sales - Berries top fruit chart

Berries have topped supermarket fruit sales for the first time, beating apples and bananas, according to Kantar data based on 52 weeks' trading.

Year-on-year sales have increased 13.3 per cent in the berry category. The total UK fruit market is worth £4.1bn.

British Summer Fruits estimated that UK-grown fruit accounts for at least 50 per cent of the total sales.

This year, summer sales have been helped by a warm and dry April that saw strawberries and raspberries on shelves a fortnight earlier than usual.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Has vertical farming passed a peak on the 'hype cycle'?

Has vertical farming passed a peak on the 'hype cycle'?

Several senior industry figures sounded a note of caution on the potential of urban farms at last week's GreenTech international trade show in Amsterdam (12-14 June).

How can growers benefit by supporting agroforestry?

How can growers benefit by supporting agroforestry?

Agroforestry has the potential to deliver on a range of policy objectives in England, according to a new report from the Woodland Trust and the Soil Association.

How should perceived shortcomings in Defra's farming policy plans be addressed?

How should perceived shortcomings in Defra's farming policy plans be addressed?

The Government needs to provide much more detail on its post-Brexit farming policy if its twin aims of increasing farm competitiveness and enhancing the environment are to be met, according to a new report published this week by the parliamentary Environment, Food & Rural Affairs Committee.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive ranking of fruit producers by annual turnover. 

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon